The visitor industry has become an increasingly important part of the operations at Söderlångvik Manor, which is owned by Föreningen Konstsamfundet. To further develop this part of the business, the organisation has hired a new CEO, M.Pol.Sc Annika Jansson, born on 2 October 1971. Ms Jansson is currently employed as Director of Operations at the Swedish Martha Association in Finland and has previously worked as a project manager at Hanasaari, as a campaign manager and contact manager at the Swedish People’s Party and at Folkhälsan.


Stefan Björkman, Chairman of the Board of Söderlångvik gård ab and CEO of Föreningen Konstsamfundet, is very pleased with the appointment.

– We were looking for a CEO who can build and implement a clearer strategy for the estate’s visitor industry, develop Söderlångvik’s brand, and actively go in to create local networks and collaborations. I am convinced that Annika Jansson is the right person to do that.

– Her view of the manor’s opportunities and potential both locally and nationally, her thoughts on leadership, and her enthusiasm for the assignment, made it easy for us to make the decision, concludes Björkman.


Alongside its focus on the visitor industry, Söderlångvik Manor continues to be a vibrant farm with extensive apple orchards, and large forest estates that are professionally managed. Mikael Jensen continues as the farm’s manager with responsibility for that part of the business.


Annika Jansson will move to Söderlångvik in connection with the start of her new job.

– It will be an exciting transition for both me and my family, she says. Söderlångvik Manor is a real cultural treasure and I am impressed by the facelift that has taken place there in recent years. I will do my utmost to continue developing the visitor industry in a sustainable way so that as many people as possible can enjoy everything the farm has to offer.


Annika Jansson will start work at Söderlångvik at the end of March 2023.

Photo: Cata Portin